\u300amba\u5341\u65e5\u8bfb\u300b\u8fd9\u672c\u4e66\u662f\u7f8e\u56fd\u8457\u540d\u5546\u5b66\u9662\u7684\u8bfe\u7a0b\u7cbe\u8981\uff0c\u4f5c\u8005\u662f Steven Silbiger \uff0c\u7531\u90d1\u4ed8\u864e\u7b49\u7ffb\u8bd1\uff0c\u662f\u4e00\u672c\u4e0d\u9519\u7684\u53c2\u8003\u4e66\u3002
\n![\"mba](\"http:\/\/www.jobsapk.com\/wp-content\/uploads\/ta-thumbnails-cache\/TAdownload\/2016\/4\/1209-1.jpg\")
\n\u7ffb\u8bd1\u5f97\u4e0d\u9519\uff0c\u800c\u4e14\u5f88\u591a\u82f1\u6587\u672f\u8bed\u90fd\u548c\u4e2d\u6587\u5bf9\u7167\u5217\u51fa\uff0c\u5bf9\u4e8e\u5b66\u4e60\u5927\u91cf\u7684\u82f1\u6587\u7f29\u7565\u8bed\u6709\u5f88\u5927\u7684\u5e2e\u52a9\u3002<\/p>\n
\u8425\u9500 Marketing
\n\u5546\u4e1a\u9053\u5fb7 Ethics
\n\u4f1a\u8ba1 Accounting
\n\u7ec4\u7ec7\u884c\u4e3a Organizational Behavior
\n\u6570\u91cf\u5206\u6790 Quantative Analysis
\n\u91d1\u878d Finance
\n\u7ecf\u8425 Operations
\n\u7ecf\u6d4e\u5b66 Ecnomics
\n\u6218\u7565 Strategy
\n\u5236\u5b9a\u8425\u9500\u6218\u7565\u76847\u4e2a\u6b65\u9aa4<\/p>\n
\u6d88\u8d39\u8005\u5206\u6790 consumer analysis
\n\u5e02\u573a\u5206\u6790 market analysis
\n\u7ade\u4e89\u5bf9\u624b\u7684\u8c03\u67e5\u548c\u5206\u6790\u81ea\u8eab\u4f18\u52bf competitive analysis
\n\u5206\u9500\u6e20\u9053\u5206\u6790 distribution channel analysis
\n\u5236\u5b9a\u521d\u6b65\u7684\u8425\u9500\u7ec4\u5408 develop the marketing mix
\n\u7ecf\u6d4e\u8bc4\u4f30 determin the ecnomics
\n\u4fee\u6539\u5e76\u6539\u5584\u524d6\u4e2a\u6b65\u9aa4\uff0c\u76f4\u81f3\u4ea7\u751f\u4e00\u4e2a\u534f\u8c03\u7684\u65b9\u6848 revise
\n\u6d88\u8d39\u8005\u5206\u6790\u5fc5\u987b\u5148\u95ee\u81ea\u5df1\u51e0\u4e2a\u91cd\u8981\u7684\u95ee\u9898\uff1a
\n\u9700\u6c42\u7c7b\u522b(need category)\u662f\u4ec0\u4e48\uff1f\u4ec0\u4e48\u4eba\u8d2d\u4e70\u548c\u4ec0\u4e48\u4eba\u4f7f\u7528\u8be5\u4ea7\u54c1?
\n\u8d2d\u4e70\u7a0b\u5e8f(buying process)\u662f\u4ec0\u4e48? \u8d2d\u4e70\u7a0b\u5e8f\u5305\u542b\u5bfc\u81f4\u4e00\u4e2a\u4eba\u6700\u7ec8\u8d2d\u4e70\u4ea7\u54c1\u7684\u6240\u6709\u6b65\u9aa4\uff0c\u7814\u7a76\u4eba\u5458\u79f0\u5176\u4e3a\uff1a\u5f97\u77e5-\u611f\u89c9-\u884c\u52a8\u8fc7\u7a0b\uff0c\u8fd8\u6709\u4eba\u79f0\u5176\u4e3a\u6ce8\u610f-\u5174\u8da3-\u6b32\u671b-\u884c\u52a8\uff08Attention-Interest-Desire-Action, AIDA\uff09
\n\u4f5c\u8005\u63d0\u70bc\u4e865\u4e2a\u6b65\u9aa4\uff1a
\n\u610f\u8bc6-\u3009\u4fe1\u606f\u641c\u7d22-\u3009\u8bc4\u4f30\u66ff\u4ee3\u54c1-\u3009\u8d2d\u4e70-\u3009\u8bc4\u4f30
\n\u8d2d\u4e70\u70b9\uff1aPoint of purchase<\/p>\n
\u51b3\u5b9a\u8d2d\u4e70\u590d\u6742\u7a0b\u5ea6\u9ad8\u7684\u4ea7\u54c1\u6709\u4ee5\u4e0b\u51e0\u4e2a\u539f\u56e0\uff1a<\/p>\n
\u4ef7\u683c\u6602\u8d35
\n\u5bf9\u4ea7\u54c1\u4f18\u52bf\u7684\u9700\u6c42
\n\u5bf9\u4ea7\u54c1\u5fc3\u7406\u6ee1\u8db3\u7684\u9700\u6c42
\n\u7528\u6d88\u8d39\u8005\u884c\u4e3a\u77e9\u9635 \uff08Henry Assael, Consumer Behavior and Marketing
\nAction\uff09\u53ef\u4ee5\u5c55\u73b0\u4e0d\u540c\u7684\u590d\u6742\u7a0b\u5ea6\u548c\u4ea7\u54c1\u5dee\u5f02\u4e4b\u95f4\u76f8\u4e92\u4f5c\u7528\u5bfc\u81f4\u53ef\u80fd\u53d1\u751f\u7684\u884c\u4e3a\u3002\u5f53\u8425\u9500\u4eba\u5458\u5c06\u4e00\u79cd\u8fc7\u53bb\u8ba4\u4e3a\u4f4e\u590d\u6742\u5ea6\u7684\u4ea7\u54c1\u8f6c\u5316\u4e3a\u9ad8\u590d\u6742\u5ea6\u7684\u4ea7\u54c1\u65f6\uff0c\u4ed6\u7684
\n\u9b54\u529b\u5c31\u53d1\u751f\u4e86\u4f5c\u7528\u3002<\/p>\n
\u5e02\u573a\u7ec6\u5206\u53ef\u4ee5\u8fbe\u5230\u4ee5\u4e0b\u4f5c\u7528\uff1a<\/p>\n
\u786e\u5b9a\u8db3\u591f\u5927\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u4e3a\u4e4b\u670d\u52a1\u5e76\u80fd\u6709\u5229\u53ef\u56fe
\n\u786e\u5b9a\u901a\u8fc7\u8425\u9500\u52aa\u529b\u80fd\u591f\u8fc5\u901f\u8fbe\u5230\u7684\u7ec6\u5206\u5e02\u573a
\n\u5e2e\u52a9\u5236\u5b9a\u8425\u9500\u65b9\u6848
\n\u7ec6\u5206\u6d88\u8d39\u5e02\u573a\u67094\u4e2a\u4e3b\u8981\u7684\u53ef\u53d8\u56e0\u7d20\uff1asegmentation variables<\/p>\n
\u5730\u7406\u56e0\u7d20
\n\u4eba\u53e3\u7edf\u8ba1\u56e0\u7d20
\n\u5fc3\u7406\u56e0\u7d20
\n\u884c\u4e3a\u56e0\u7d20
\n\u4e3b\u8981\u5f71\u54cd\u533a\uff1aarea of dominant influence,ADI
\n\u4ea7\u54c1\u751f\u547d\u5468\u671f\uff1aproduct life cycle, PLC
\n\u5173\u7cfb\u8425\u9500\uff1arelationship marketing<\/p>\n
\u5927\u591a\u6570\u884c\u4e1a\u7684\u5e02\u573a\u7ade\u4e89\u7531\u4ee5\u4e0b\u4e94\u4e2a\u4e3b\u8981\u7ade\u4e89\u56e0\u7d20\u7ec4\u6210\uff1a<\/p>\n
\u8d28\u91cf
\n\u4ef7\u683c
\n\u5e7f\u544a
\n\u7814\u53d1
\n\u670d\u52a1
\n\u5e02\u573a\u4efd\u989d\u6760\u6746\u7387\u662f\u7814\u7a76\u4e00\u4e2a\u884c\u4e1a\u7684\u5e02\u573a\u4efd\u989d\u60c5\u51b5\u65f6\u5e94\u5f53\u8003\u8651\u7684\u4e00\u4e2a\u91cd\u8981\u6982\u5ff5\u3002\u5e02\u573a\u4efd\u989d\u8f83\u5927\u7684\u516c\u53f8\uff0c\u76f8\u5bf9\u4e8e\u7ade\u4e89\u5bf9\u624b\u6765\u8bf4\u4e00\u822c\u5229\u6da6\u8981\u9ad8\u3002
\n\u4ea7\u54c1\u7684\u6df1\u5ea6\u662f\u6307\u67d0\u4e00\u4e2a\u4ea7\u54c1\u9886\u57df\u7684\u591a\u4e2a\u54c1\u79cd
\n\u4ea7\u54c1\u7684\u5e7f\u5ea6\u662f\u6307\u591a\u79cd\u4ea7\u54c1\u9886\u57df\u7684\u8bb8\u591a\u79cd\u54c1\u79cd
\n\u4ea7\u54c1\u7684\u6df1\u5ea6\u548c\u5e7f\u5ea6\u53ef\u4ee5\u7528\u963b\u6321\u7b56\u7565\uff08blocking strategy\uff09\u6765\u9632\u6b62\u7ade\u4e89\u5bf9\u624b\u8fdb\u5165\u5206\u9500\u6e20\u9053\uff08channel of distribution\uff09\u3002<\/p>\n
\u5e38\u89c1\u7684\u6e20\u9053\u4e2d\u95f4\u5546(channel intermediary) \uff1a \u6279\u53d1\u5546\uff0c\u5206\u9500\u5546\uff0c\u9500\u552e\u4ee3\u8868\uff0c\u9500\u552e\u4eba\u5458\uff0c\u96f6\u552e\u5546
\n\u6e20\u9053\u4e2d\u6240\u6709\u6cbe\u4ea7\u54c1\u8fb9\u7684\u4eba\u90fd\u8981\u780d\u4e00\u5200\uff0c\u8fd9\u5c31\u662f\u4fd7\u79f0\u7684\u6bdb\u5229(margin)\uff0c\u4ed6\u4eec\u90fd\u8981\u8ba1\u7b97\u5404\u81ea\u7684\u552e\u4ef7\u52a0\u4ef7\u6bdb\u5229\uff08markup on selling price\uff09
\n\u5927\u578b\u8fde\u9501\u5e97\u7684\u91cd\u8981\u4e0d\u52a8\u4ea7-\u8d27\u67b6\u9762\u79ef(shelf space)\uff0c\u8d27\u67b6\u4e0a\u7684\u6bcf\u4e2a\u5b58\u50a8\u5355\u5143\uff08stock keeping unit, SKU\uff09\u90fd\u5360\u6709\u9762\u79ef\u3002\u8425\u9500\u4eba\u5458\u751a\u81f3\u8c61\u8bbe\u8ba1\u5e08\u90a3\u6837\u753b\u51fa\u79f0\u4e3a\u5e73\u9762\u56fe(planogram)\u7684\u8d27\u67b6\u56fe\u4f8b\uff0c\u5e76\u4e3a\u6700\u597d\u7684\u8d27\u67b6\u4f4d\u7f6e\u800c\u4e89\u6597\u3002<\/p>\n
\u884c\u52a8\u8ba1\u5212 ( action plan ), 4P \u8425\u9500\u7ec4\u5408 ( Product,Place,Promotion,Price )
\n\u5ef6\u4f38\u4ea7\u54c1 ( line extension )
\n\u54c1\u724c\u8d44\u672c ( brand equity )<\/p>\n
\u9009\u62e9\u5206\u9500\u6e20\u9053\u65f6\uff0c\u5e94\u4ee5\u4ee5\u4e0b\u4e09\u4e2a\u56e0\u7d20\u4f5c\u6307\u5bfc\uff1a
\n\u4ea7\u54c1\u7ec6\u8282(product specific)
\n\u5fc5\u8981\u7684\u63a7\u5236(need for control)
\n\u671f\u671b\u7684\u6bdb\u5229(margin desired)<\/p>\n
\u4fc3\u9500\u7684\u63a8\u5f0f\u6218\u7565 ( push strategy )\u8fd8\u662f\u62c9\u5f0f\u6218\u7565( pull strategy )<\/p>\n
\u8d2d\u4e70\u5e7f\u544a(advertising)\u8981\u4e86\u89e3\u4f60\u8d2d\u4e70\u4ec0\u4e48\u548c\u4e3a\u4ec0\u4e48\u8d2d\u4e70\uff0c\u5373\u6240\u8c13\u7684\u4e70\u4e3b\u610f\u8bc6
\n\u8986\u76d6\u9762(reach)\u548c\u9891\u7387(frequency)\u662f\u5a92\u4f53\u76ee\u6807\u7684\u4e3b\u8981\u91cf\u6027\u8ba1\u7b97\u65b9\u6cd5
\n\u8425\u9500\u5bb6\u628a\u4e00\u4e2a\u4eba\u63a5\u89e6\u5230\u67d0\u4fe1\u606f\u7684\u6b21\u6570\u79f0\u4e3a\u603b\u5370\u8c61\u6570(impression)
\n\u6bdb\u989d\u5b9a\u70b9\u6570(gross rating point, GRP)=\u8986\u76d6\u9762 X \u9891\u7387
\n\u6240\u6709\u7684 GRP \u76f8\u52a0\u5f97\u51fa\u603b\u989d\u5b9a\u70b9\u6570(total rating point, TRP)
\nGRP \u548c TRP \u7528\u6765\u6d4b\u91cf\u7535\u53f0\uff0c\u7535\u89c6\u548c\u6237\u5916\u5e7f\u544a\u7684\u9500\u552e\u548c\u8d2d\u4e70\u60c5\u51b5 advertising measures
\n\u6742\u5fd7\u548c\u62a5\u7eb8\u6309\u7167\u6bcf\u5343\u540d\u8bfb\u8005\u8d39\u7528(cost per thousand, CPT) \u4e3a\u8ba1\u7b97\u57fa\u7840
\n\u6807\u51c6\u989d\u5b9a\u548c\u6570\u636e\u670d\u52a1(standard rate & data service, SRDS)\u5219\u4ee5\u4e00\u7cfb\u5217\u5f88\u539a\u7684\u518c\u5b50\u63d0\u4f9b\u5168\u9762\u7684\u5a92\u4f53\u6e05\u5355\u548c\u90ae\u5bc4\u4ef7\u683c\u3002
\n\u4eba\u5458\u9500\u552e personal selling \u662f\u89e3\u51b3\u95ee\u9898 problem-solving \u548c\u54a8\u8be2 consultation \u7684\u8fc7\u7a0b
\n\u4fc3\u9500\u6709\u4e24\u79cd\uff1a\u9488\u5bf9\u6d88\u8d39\u8005\u7684\u4fc3\u9500(consumer sales promotion),\u5305\u62ec\uff1a\u8d2d\u7269\u5238 coupon, \u9000\u8d27\u627f\u8bfa refund ,\u6837\u54c1
\nsample \uff0c\u6709\u5956\u9500\u552e premium \u7ade\u8d5b contest \u62bd\u5956 sweepstake \u4ee5\u5efa\u7acb\u53e3\u7891(word of mouth, WOM)<\/p>\n
\u9488\u5bf9\u5206\u9500\u6e20\u9053\u7684\u4fc3\u9500 trade-directed sales promotion \u5305\u62ec\uff1a\u8d2d\u7269\u9648\u5217\u70b9 point-of-purchase
\ndisplay, POPD),\u7ecf\u9500\u5546\u548c\u96c7\u5458\u5956\u52b1\u653f\u7b56(dealer and employee incentive) \u884c\u4e1a\u5c55\u89c8\u4f1a\uff08trade
\nshow\uff09 \u5e97\u5185\u6f14\u793a(in-store demonstration)<\/p>\n
\u516c\u5173(public relation) \u5ba3\u4f20(publicity) \u76f4\u9500(direct sale)\u90ae\u5bc4\u6839\u636e\u56de\u590d\u7387\uff08rate of return\uff09\u548c\u6bcf\u4efd\u8ba2\u5355\u4ef7\u503c(dollar amount per order)\u786e\u5b9a\u8ddf\u8e2a\u7ed3\u679c
\n\u5149\u73af\u6548\u5e94 halo effect<\/p>\n
8\u79cd\u4e3b\u8981\u7684\u5b9a\u4ef7\u65b9\u6cd5\u548c\u6218\u7565\uff1apricing strategy<\/p>\n
\u6210\u672c\u52a0\u4ef7
\n\u6d88\u8d39\u8005\u8ba4\u540c\u4ef7\u503c
\n\u5265\u79bb\u5f0f(skimming)
\n\u6e17\u900f\u5f0f
\n\u4ef7\u683c\/\u8d28\u91cf\u5173\u7cfb
\n\u9488\u5bf9\u7ade\u4e89\u5bf9\u624b
\n\u6839\u636e\u5e02\u573a\u5927\u5c0f\u8fbe\u5230\u5229\u6da6\u76ee\u6807
\n\u6309\u7167\u4e70\u4e3b\u7684\u4ef7\u683c\u5f39\u6027\u5b9a\u4ef7
\n\u53d8\u52a8\u6210\u672c variable cost
\n\u56fa\u5b9a\u6210\u672c fixed cost
\n\u6c89\u6ca1\u6210\u672c sunk cost \u4f8b\u5982\u5e7f\u544a\u8425\u9500\u8d39\u7528\u4e5f\u88ab\u8ba4\u4e3a\u662f\u56fa\u5b9a\u6210\u672c\u3002
\n\u76c8\u4e8f\u5e73\u8861\u70b9(break even)\u662f\u6307\u4ece\u9500\u552e\u4e2d\u6536\u56de\u56fa\u5b9a\u6210\u672c\uff0c\u4f46\u5e76\u6ca1\u6709\u4ea7\u751f\u5229\u6da6\u7684\u4ea7\u54c1\u751f\u4ea7\u6570\u91cf\u3002<\/p>\n
\u603b\u6210\u672c=\u5355\u4f4d\u53d8\u52a8\u6210\u672c*\u9500\u552e\u6570\u91cf + \u56fa\u5b9a\u6210\u672c
\n\u76c8\u4e8f\u5e73\u8861\u70b9\u5355\u4f4d\u6570\u91cf=\u56fa\u5b9a\u6210\u672c\/\u5355\u4f4d\u8fb9\u9645\u8d21\u732e
\n\u5355\u4f4d\u8fb9\u9645\u8d21\u732e=\u552e\u4ef7-\u53d8\u52a8\u6210\u672c
\n\u9884\u671f\u5229\u6da6\u7684\u76ee\u6807\u6570\u91cf=\uff08\u56fa\u5b9a\u6210\u672c+\u5229\u6da6\uff09\/\u5355\u4f4d\u8fb9\u9645\u8d21\u732e
\n\u6295\u8d44\u56de\u6536\u671f=\u521d\u671f\u6295\u8d44\/\u5e74\u5747\u5229\u6da6<\/p>\n
\u8d2d\u4e70\u7a0b\u5e8f
\n\u5e02\u573a\u7ec6\u5206
\n\u4ea7\u54c1\u751f\u547d\u5468\u671f
\n\u611f\u77e5\u56fe perceptual mapping
\n\u6bdb\u5229
\n\u8425\u9500\u7ec4\u5408\u548c4P
\n\u5b9a\u4f4d
\n\u5206\u9500\u6e20\u9053
\n\u5e7f\u544a
\n\u4fc3\u9500
\n\u5b9a\u4ef7
\n\u8425\u9500\u6548\u76ca\u5206\u6790<\/p>\n
\u7b2c\u4e8c\u5929 \u5546\u4e1a\u9053\u5fb7
\n\u4f01\u4e1a\u7684\u793e\u4f1a\u8d23\u4efb social responsibility
\n\u5229\u76ca\u76f8\u5173\u8005 stakeholder<\/p>\n
\u829d\u52a0\u54e5\u5927\u5b66\u7684 Milton Friedman \u8ba4\u4e3a\u4f01\u4e1a\u7684\u552f\u4e00\u4efb\u52a1\u5c31\u662f\u8d5a\u53d6\u5229\u6da6\u3002
\n\u672c\u8bfe\u7a0b\u4e3b\u8981\u5185\u5bb9\u96c6\u4e2d\u4e8e\u4e24\u4e2a\u65b9\u9762\uff1a\u76f8\u5bf9\u6027(relativism) \u548c\u5229\u76ca\u76f8\u5173\u8005\u5206\u6790(stakeholder analysis)<\/p>\n
\u76f8\u5bf9\u6027\u8ba4\u4e3a\u4e16\u754c\u4e0a\u7684\u4e8b\u60c5\u5e76\u975e\u90fd\u662f\u9ed1\u767d\u5206\u660e\uff0c\u8fd8\u6709\u8bb8\u591a\u4e2d\u95f4\u7070\u8272\u5730\u5e26\u3002\u5305\u62ec\u56db\u79cd\u57fa\u672c\u5f62\u5f0f\uff1a
\n\u5e7c\u7a1a\u76f8\u5bf9\u6027 nave relativism
\n\u89d2\u8272\u76f8\u5bf9\u6027 role relativism
\n\u793e\u4f1a\u76f8\u5bf9\u6027 social relativism
\n\u6587\u5316\u76f8\u5bf9\u6027 cultural
\nrelativism<\/p>\n
\u9664\u4e86\u76f8\u5bf9\u6027\u5916\uff0c\u5176\u4ed6\u6982\u5ff5\u6709\uff1a \u81ea\u7136\u6cd5(natural law)
\n\u529f\u5229\u4e3b\u4e49 ( uitilitarianism ) \u548c\u666e\u904d\u6027(universalism)<\/p>\n
\u5546\u4e1a\u793e\u4f1a\u8d23\u4efb\u611f social responsilibity of business
\n\u76f8\u5bf9\u6027\u548c\u5b83\u76844\u79cd\u5f62\u5f0f relativism and its four forms
\n\u5229\u76ca\u76f8\u5173\u8005\u5206\u6790 stakeholder analysis<\/p>\n
\u7b2c\u4e09\u5929 \u4f1a\u8ba1<\/p>\n
GAAP \u539f\u5219 Generally Accepted Accounting Principles \uff0c\u8fd9\u4e00\u4f1a\u8ba1\u539f\u5219\u662f\u7ecf\u8fc7\u5f88\u957f\u7684\u4e00\u6bb5\u65f6\u95f4\u624d\u5f62\u6210\u7684\uff0c\u540c\u6cd5\u5f8b\u4e0a\u7684\u6848\u4f8b\u6cd5\u5f62\u6210\u7684\u610f\u4e49\u7c7b\u4f3c\u3002
\nFASB \u8d22\u52a1\u4f1a\u8ba1\u51c6\u5219\u59d4\u5458\u4f1a Financial Accounting Standards Board \u5df2\u7ecf\u5236\u5b9a\u4e86\u4e00\u767e\u591a\u6761\u539f\u5219\uff0c\u4e8e1987\u5e74\u516c\u5e03\u4e86 FASB90 \u539f\u5219\u3002
\n\u4f1a\u8ba1\u7684\u57fa\u672c\u6982\u5ff5\uff1a<\/p>\n
\u5b9e\u4f53 the entity
\n\u6536\u4ed8\u5b9e\u73b0\u5236\u548c\u6743\u8d23\u53d1\u751f\u5236 cash and accrual accounting
\n\u5ba2\u89c2\u6027 objectivity
\n\u7a33\u5065\u539f\u5219 conservatism
\n\u6301\u7eed\u7ecf\u8425 going concern
\n\u4e00\u81f4\u6027 consistency
\n\u91cd\u8981\u6027 materiality
\n\u6536\u4ed8\u5b9e\u73b0\u5236\u4e5f\u79f0\u73b0\u91d1\u6536\u4ed8\u5236 ( cash basis ) \u4f1a\u8ba1\u539f\u5219
\n\u4e0e\u6743\u8d23\u53d1\u751f\u5236\u6709\u5173\u7684\u4e24\u4e2a\u95ee\u9898\uff1a\u5206\u644a (allocation) \u548c\u914d\u6bd4(matching)
\n\u9500\u8d27\u6210\u672c cost of goods sold
\n\u5386\u53f2\u6210\u672c historical cost<\/p>\n
\u4e09\u5f20\u4e3b\u8981\u7684\u8d22\u52a1\u62a5\u8868<\/p>\n
\u8d44\u4ea7\u8d1f\u503a\u8868 balance sheet
\n\u5229\u6da6\u8868 income statement
\n\u73b0\u91d1\u6d41\u91cf\u8868 statement of cash flow
\n\u8d44\u4ea7 asset \u662f\u6307\u516c\u53f8\u62e5\u6709\u7684\u80fd\u5bf9\u516c\u53f8\u4e1a\u52a1\u53d1\u5c55\u8d77\u4f5c\u7528\u7684\u8d44\u6e90\uff1a
\n\u73b0\u91d1 cash<\/p>\n
\u5e93\u5b58 inventory \u5e94\u6536\u5e10\u6b3e accounts receivable
\n\u8bbe\u5907 equipment
\n\u5382\u623f buildings
\n\u8d1f\u503a liability \u662f\u6307\u9700\u8981\u507f\u8fd8\u7684\u501f\u6b3e\uff0c\u8d1f\u503a\u548c\u4e3a\u4ed6\u4eba\u63d0\u4f9b\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u660e\u786e\u7684\u8d44\u91d1\u8d23\u4efb<\/p>\n
\u94f6\u884c\u503a\u52a1 bank debt
\n\u5e94\u4ed8\u5e10\u6b3e account payable
\n\u5ba2\u6237\u8d2d\u4e70\u4ea7\u54c1\u9884\u4ed8\u6b3e prepaid accounts or advances from customers to deliver goods and services
\n\u5e94\u4ea4\u7a0e\u91d1 taxes owed
\n\u5e94\u4ed8\u5de5\u8d44 wages owed to employees
\n\u6240\u6709\u8005\u6743\u76ca owner\u2019s equity \u662f\u6240\u6709\u8005\u6295\u8d44\u5728\u516c\u53f8\u4e2d\u7684\u7d2f\u8ba1\u8d44\u91d1\u91d1\u989d
\n\u666e\u901a\u80a1
\n\u8ffd\u52a0\u80a1\u672c\u91d1
\n\u7559\u5b58\u6536\u76ca<\/p>\n
\u4f1a\u8ba1\u6052\u7b49\u5f0f fundamental equation
\n![\"Economist](\"http:\/\/www.orientday.com\/wp-content\/uploads\/2013\/07\/Economist-public-wechat-300x300.jpg\")
\u00a0 \u00a0\u00a0![\"orientday-qq-group1\"](\"http:\/\/www.orientday.com\/wp-content\/uploads\/2013\/07\/orientday-qq-group1-210x300.jpg\")
\nA=L+OE<\/p>\n
\u65e5\u8bb0\u5e10 journal entries
\n\u603b\u5206\u7c7b\u5e10 general
\nledger<\/p>\n
\u8d44\u4ea7\u589e\u52a0\u8bb0\u5728\u5de6\u8fb9\u79f0\u4f5c\u501f debit
\n\u8d1f\u503a\u548c\u6240\u6709\u8005\u6743\u76ca\u589e\u52a0\u8bb0\u53f3\u8fb9\uff0c\u79f0\u4f5c\u8d37 credit<\/p>\n
\u8d44\u4ea7\u51cf\u5c11\u65f6\u8bb0\u53f3\u8fb9\u7684\u8d37\uff0c\u5bf9\u5e94\u7684\u8d1f\u503a\u6216\u6240\u6709\u8005\u6743\u76ca\u79d1\u76ee\u8bb0\u5de6\u8fb9\u7684\u501f
\n\u8d44\u4ea7\u8d1f\u503a\u8868\u7684\u4e00\u4e2a\u91cd\u8981\u7279\u5f81\u662f\u6309\u7167\u6d41\u52a8\u6027 liquidity \u7684\u7a0b\u5ea6\u4e0d\u540c\u6309\u987a\u5e8f\u5217\u51fa<\/p>\n
\u6d41\u52a8\u6027\u662f\u6307\u8d44\u4ea7\u53d8\u73b0\uff08\u73b0\u91d1\uff09\u7684\u80fd\u529b\u3002\u73b0\u91d1\uff0c\u5e94\u6536\u5e10\u6b3e\uff0c\u5e93\u5b58\u5c5e\u4e8e\u6d41\u52a8\u7684 current \uff0c\u7531\u4e8e\u8bbe\u5907\u4e0d\u6613\u5356\u6389\uff0c\u5c31\u5f52\u4e3a\u56fa\u5b9a\u7684\uff0c\u957f\u671f\u7684\uff0c\u4e5f\u79f0\u4f5c\u975e\u6d41\u52a8\u8d44\u4ea7 noncurrent asset, NCA<\/p>\n
\u5c31\u8d1f\u503a\u7c7b\u800c\u8a00\uff0c\u6b20\u4f9b\u5e94\u5546\u7684\u5e94\u4ed8\u5e10\u6b3e\uff0c\u96c7\u5458\u5de5\u8d44\u4ee5\u53ca\u5e94\u4ea4\u7a0e\u91d1\u5747\u5c5e\u8d1f\u503a\uff0c\u90fd\u662f\u77ed\u671f\uff0c\u9700\u8981\u5728\u4e00\u5e74\u5185\u4ed8\u6e05\uff0c\u800c\u957f\u671f\u8d37\u6b3e\u7b49\u5c5e\u4e8e\u975e\u6d41\u52a8\u8d1f\u503a noncurrent liability NCL<\/p>\n
\u8fd0\u8425\u8d44\u672c working capital \u662f\u6307\u516c\u53f8\u5728\u65e5\u5e38\u4e1a\u52a1\u4e2d\u5fc5\u987b\u63a5\u89e6\u5230\u7684\u8d44\u4ea7\u548c\u8d1f\u503a\uff0c\u6307\u6d41\u52a8\u8d44\u4ea7\u548c\u6d41\u52a8\u8d1f\u503a\uff0c\u8861\u91cf\u516c\u53f8\u507f\u503a\u80fd\u529b\u7684\u51c0\u8fd0\u8425\u8d44\u672cnet
\nworking capital
\n\u662f\u7528\u6d41\u52a8\u8d44\u4ea7\u51cf\u6d41\u52a8\u8d1f\u503a\u5f97\u51fa\u7684\u3002<\/p>\n
\u6d41\u52a8\u8d44\u4ea7-\u6d41\u52a8\u8d1f\u503a= \u51c0\u8fd0\u8425\u8d44\u672c<\/p>\n
\u6240\u6709\u8005\u6743\u76ca\u662f\u516c\u53f8\u8d44\u4ea7\u51cf\u8d1f\u503a\u540e\u7684\u6b8b\u503c(residual)\uff0c OE \u4e5f\u53eb\u51c0\u503c(net worth)
\n\u6240\u6709\u8005\u6743\u76ca\u53ef\u4ee5\u6709\u4e24\u79cd\u529e\u6cd5\u6539\u53d8\uff1a\u6216\u8005\u6295\u8d44\u8005\u66f4\u591a\u7684\u6295\u8d44\uff0c\u6216\u8005\u8981\u6c42\u516c\u53f8\u7559\u5b58\u6536\u76ca\u3002\u5728\u8d44\u4ea7\u8d1f\u503a\u8868\u4e4b\u6240\u4ee5\u5217\u51fa\u7559\u5b58\u6536\u76ca (retained
\nearning)
\n\u5c31\u662f\u4e3a\u8fd9\u4e2a\u76ee\u7684\u3002\u5982\u679c\u6240\u6709\u8005\u5e0c\u671b\u5c06\u6536\u76ca\u5212\u51fa\u6765\u53ef\u4ee5\u8981\u6c42\u516c\u53f8\u5206\u7ea2(dividend)<\/p>\n
\u5982\u679c\u6709\u5fc5\u8981\uff0c\u4f1a\u8ba1\u5e08\u8fd8\u8981\u51c6\u5907\u4e00\u4efd\u6240\u6709\u8005\u6743\u76ca\u8868 statement of owner\u2019s equity<\/p>\n
\u5229\u6da6\u8868\u5f00\u5934\u90e8\u5206\u8ba1\u7b97\u7684\u662f\u6bdb\u5229 gross margin
\n\u63a5\u4e0b\u6765\u5217\u51fa\u7684\u662f\u8425\u4e1a\u5229\u6da6 operating profit \u5373\u7f34\u7eb3\u5229\u606f\u548c\u7a0e\u91d1\u4e4b\u524d\u7684\u5229\u6da6 earnings before interest and
\ntaxes,
\nEBIT<\/p>\n
\u5728\u6743\u8d23\u53d1\u751f\u5236\u79cd\uff0c\u8981\u6c42\u5c06\u56fa\u5b9a\u8d44\u4ea7\u7684\u5df2\u5206\u644a\u6210\u672c(allocated cost of fixed assets)\u4ea6\u79f0\u4f5c\u6298\u65e7 depreciation \uff0c\u4ece\u6536\u76ca\u4e2d\u6263\u51cf\u6389\u3002<\/p>\n
\u51b2\u9500 close out
\n\u5e74\u7ec8\u65f6\uff0c\u8981\u51b2\u9500\u6240\u6709\u6536\u5165\u548c\u8d39\u7528\u79d1\u76ee\uff0c\u4f7f\u4e4b\u4e3a\u96f6\uff0c\u4ee5\u51c6\u5907\u91cd\u65b0\u5f00\u59cb\u8bb0\u5f55\u4e0b\u4e00\u5e74\u5ea6\u7684\u4e1a\u52a1\u6d3b\u52a8<\/p>\n
\u5206\u6790\u6bd4\u8f83\u540c\u4e00\u884c\u4e1a\u5185\u516c\u53f8\u7684\u7ecf\u8425\u72b6\u51b5\u6216\u5bf9\u516c\u53f8\u8fc7\u53bb\u7684\u5386\u53f2\u8fdb\u884c\u5bf9\u6bd4\u7684\u6bd4\u7387\u4e3b\u8981\u6709\u56db\u5927\u7c7b8\u79cd\u57fa\u672c\u6bd4\u7387 the 8 basic ratio for financial statement analysis\uff1a<\/p>\n
\u8861\u91cf\u507f\u503a\u80fd\u529b
\n\u8861\u91cf\u8d44\u672c\u7ed3\u6784
\n\u8861\u91cf\u7ecf\u8425\u6d3b\u52a8
\n\u8861\u91cf\u83b7\u5229\u80fd\u529b<\/p>\n
\u6d41\u52a8\u6bd4\u7387 curent ratio = \u6d41\u52a8\u8d44\u4ea7\/\u6d41\u52a8\u8d1f\u503a \u5927\u4e8e1 \u8bf4\u660e\u6709\u507f\u503a\u80fd\u529b<\/p>\n
\u8d44\u672c\u7ed3\u6784\u6bd4\u7387\uff1a<\/p>\n
\u8d22\u52a1\u6760\u6746=\uff08\u603b\u8d1f\u503a+\u6240\u6709\u8005\u6743\u76ca\uff09\/\u6240\u6709\u8005\u6743\u76ca<\/p>\n
\u5f53\u516c\u53f8\u503a\u52a1\u9ad8\u4e8e\u6240\u6709\u8005\u7684\u6295\u8d44\u65f6\uff0c\u5c31\u79f0\u5176\u4e3a\u6760\u6746\u4f5c\u7528 leveraged \u5927\u4e8e 2
\n\u8bf4\u660e\u516c\u53f8\u8d1f\u503a\u8f83\u9ad8\u3002<\/p>\n
\u957f\u671f\u8d1f\u503a\u5bf9\u8d44\u4ea7\u6bd4\u7387=\u957f\u671f\u8d1f\u503a\/(\u8d1f\u503a+\u6240\u6709\u8005\u6743\u76ca) \u8be5\u6bd4\u7387\u5927\u4e8e 0.5 \u8bf4\u660e\u516c\u53f8\u7684\u8d1f\u503a\u8f83\u9ad8<\/p>\n
\u7ecf\u8425\u6bd4\u7387<\/p>\n
\u8d44\u4ea7\u5229\u7528\u7387=\u9500\u552e\u989d\/\u603b\u8d44\u4ea7<\/p>\n
\u6bcf\u5e74\u5e93\u5b58\u5468\u8f6c\u6b21\u6570=\u9500\u8d27\u6210\u672c\/\u6bcf\u671f\u5e73\u5747\u5e93\u5b58\u91cf<\/p>\n
\u5e93\u5b58\u9500\u552e\u5929\u6570=\u671f\u672b\u5e93\u5b58\/(\u9500\u8d27\u6210\u672c\/365)<\/p>\n
\u83b7\u5229\u80fd\u529b\u6bd4\u7387<\/p>\n
\u9500\u552e\u5229\u6da6\u7387 ROS = \u51c0\u5229\u6da6\/\u9500\u552e\u6536\u5165<\/p>\n
\u51c0\u8d44\u4ea7\u6536\u76ca\u7387 ROE = \u51c0\u5229\u6da6\/\u6240\u6709\u8005\u6743\u76ca<\/p>\n
\u51c0\u8d44\u4ea7\u6536\u76ca\u7387\u662f\u4eba\u4eec\u516c\u8ba4\u7684\u7528\u6765\u8861\u91cf\u4f01\u4e1a\u6210\u529f\u4e0e\u5426\u7684\u6807\u51c6<\/p>\n
\u675c\u90a6\u56fe\u6807\u662f\u901a\u8fc7\u5c55\u793a\u5404\u4e2a\u6bd4\u7387\u7684\u6784\u6210\u8981\u7d20\u8bf4\u660e\u8d22\u52a1\u62a5\u8868\u4e2d\u91cd\u8981\u7684\u6bd4\u7387\u4e4b\u95f4\u7684\u76f8\u4e92\u5173\u7cfb<\/p>\n
\u6bd4\u7387\u548c\u884c\u4e1a\u6709\u5173\uff0c\u4e0d\u540c\u884c\u4e1a\u7684\u6bd4\u7387\u53ef\u4ee5\u4ece Robert Moris Associates \u516c\u5e03\u7684\u5e74\u5ea6\u62a5\u8868\u7814\u7a76 Annual Statement Studies \u4e2d\u627e\u5230<\/p>\n
\u7ba1\u7406\u4f1a\u8ba1 managerial accouting \u548c\u6bd4\u7387\u5206\u6790\u4e00\u6837\u662f\u7528\u4f1a\u8ba1\u6570\u636e\u5206\u6790\u548c\u7ba1\u7406\u516c\u53f8\u7684\u7ecf\u8425\u72b6\u51b5
\n\u7ba1\u7406\u4f1a\u8ba1\u4f7f\u7528\u7684\u5de5\u5177\u4e0d\u662f\u6bd4\u7387\uff0c\u800c\u662f\u901a\u8fc7\u5236\u5b9a\u6807\u51c6 standard \uff0c\u9884\u7b97 budget \uff0c\u548c\u5206\u6790\u5dee\u5f02 variance \u7684\u65b9\u6cd5\u7ecf\u8425\u7ba1\u7406\u516c\u53f8\uff0c\u89e3\u91ca\u7ecf\u8425\u7ed3\u679c\u3002<\/p>\n
\u6709\u4e24\u79cd\u57fa\u672c\u7684\u5dee\u5f02\uff0c\u4ef7\u683c\u5dee\u5f02 price variances \u548c\u9500\u552e\u6570\u91cf\u5dee\u5f02 volume variances<\/p>\n
\u6210\u672c\u4f1a\u8ba1\u548c\u4f5c\u4e1a\u6210\u672c\u6cd5 Activity-based costing ABC<\/p>\n
\u7b2c\u56db\u5929 \u7ec4\u7ec7\u884c\u4e3a\u5b66<\/p>\n
\u7ec4\u7ec7\u884c\u4e3a\u5b66 Organizational behavior, OB \u662f\u4e2a\u654f\u611f\u7684\u9898\u76ee\uff0c\u5b83\u5e38\u4f7f MBA \u539f\u5f62\u6bd5\u9732\u3002\u7ec4\u7ec7\u884c\u4e3a\u5b66\u63d0\u4f9b\u4e86\u4e09\u4e2a\u6b65\u9aa4\u89e3\u51b3\u7ec4\u7ec7\u673a\u6784\u65b9\u9762\u7684\u95ee\u9898\uff1a<\/p>\n
\u95ee\u9898\u8bc6\u522b
\n\u5206\u6790
\n\u5236\u5b9a\u884c\u52a8\u8ba1\u5212
\n\u884c\u52a8\u5de5\u5177 action lever<\/p>\n
APCFB\u6a21\u5f0f\uff1aassumption \u5f71\u54cd\u4eba\u4eec\u7684 perception\uff0cp \u5f71\u54cd\u4eba\u4eec\u7684 conclusion , c \u5f71\u54cd\u4eba\u4eec\u7684
\nfeeling , f \u5f71\u54cd\u4eba\u4eec\u7684
\nbehavior
\nWhy people behave the way they do<\/p>\n
MBA \u6709\u673a\u4f1a\u5f71\u54cd\u4eba\u4eec\u7684\u5047\u8bbe\uff0c\u8fd9\u4e9b\u5047\u8bbe\u6784\u6210\u4e86\u6211\u4eec\u7684\u4ef7\u503c\u4f53\u7cfb\uff1a<\/p>\n
\u671f\u671b expectation
\n\u4fe1\u4ef0 belief
\n\u4ef7\u503c\u89c2 value
\n\u76ee\u6807\u4e00\u81f4 goal congruence
\n\u9a6c\u65af\u6d1b Maslow \u4e0d\u540c\u5c42\u6b21\u7684\u9700\u6c42 hierarchy if
\nneed<\/p>\n
\u81ea\u6211\u4ef7\u503c\u7684\u9700\u6c42 self-actualization need
\n\u4f4d\u4e8e\u9876\u7aef<\/p>\n
McClelland \u8ba4\u4e3a\u4eba\u6709\u4e09\u79cd\u57fa\u672c\u9700\u6c42\uff1a\u6210\u5c31\u9700\u6c42\uff0c\u6743\u529b\u9700\u6c42\u548c\u5f52\u5c5e\u9700\u6c42<\/p>\n
\u804c\u4e1a\u5de5\u4f5c\u751f\u6d3b\u8d28\u91cf quality of work life QWL
\n\u9886\u5bfc\u624d\u80fd\u7684 VCM \u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9886\u5bfc\u8005\u7684\u4e2a\u4eba\u5f62\u8c61\u6709\u4ee5\u4e0b\u4e09\u90e8\u5206\u7279\u5f81\uff1a<\/p>\n
\u8fdc\u89c1 vision
\n\u627f\u8bfa commitment
\n\u7ba1\u7406\u6280\u80fd management skill
\n\u601d\u7ef4\u56fe mind-mapping
\ntype A and type B begavior
\n\u79ef\u6781\u503e\u542c active listening
\n\u7ee9\u6548\u8bc4\u4f30 performance appraisal
\n\u6709\u6548\u7684\u8bc4\u4f30\u5e94\u5f53\u6709\u4ee5\u4e0b\u4e09\u4e2a\u7c7b\u578b\u7684\u76ee\u6807\uff1a\u7ec4\u7ec7\u76ee\u6807\uff0c\u53cd\u9988\u548c\u8bc4\u4f30\u76ee\u6807\uff0c\u6307\u5bfc\u4e0e\u53d1\u5c55\u76ee\u6807
\norganizational gola \u65e8\u5728\u4fdd\u8bc1\u9002\u5b9c\u7684\u5de5\u4f5c\u7ee9\u6548\u3001\u5c42\u6b21\u3001\u4f4d\u7f6e\u5b89\u6392\u3001\u804c\u52a1\u5347\u8fc1\u548c\u85aa\u91d1\u3002
\n\u53cd\u9988\u548c\u8bc4\u4f30 feedback and evaluatino \u7684\u5185\u5bb9\u4e3a\u52b3\u8d44\u53cc\u65b9\u63d0\u4f9b\u6b63\u5f0f\u7684\u5de5\u4f5c\u7ee9\u6548\u7a0b\u5e8f\u548c\u8bc1\u660e\u6587\u4ef6
\n\u6307\u5bfc\u4e0e\u53d1\u5c55 coaching and development \u5e94\u5f53\u662f\u8bc4\u4f30\u5de5\u4f5c\u7684\u9996\u8981\u76ee\u6807<\/p>\n
\u5de5\u4f5c\u4e0a\u7684\u7b2c\u4e00\u6b65\u5c31\u662f\u4e86\u89e3\u4f60\u7684\u8001\u677f\uff0c HBR 1980\u5e741\u6708\u4efd\u53d1\u8868\u4e86John Gabarro and John Kotter \u7684\u6587\u7ae0\u3002<\/p>\n
5\u79cd\u5f62\u5f0f\u7684\u6743\u529b\uff1a \u5f3a\u5236 coercive power\/\u5956\u8d4f reward \/\u611f\u53ec referent \/\u6cd5\u5b9a legitimate \/\u4e13\u5bb6 expert<\/p>\n
MBO Management by objective
\nMBWA Management by walking around<\/p>\n
organizational architecture \u7684\u51e0\u79cd\u7c7b\u578b\uff1a<\/p>\n
\u804c\u80fd\u578b functional
\n\u4ea7\u54c1\u578b
\n\u5ba2\u6237\u578b
\n\u5730\u7406\u578b geographic
\n\u4e8b\u4e1a\u90e8\u578b divisional
\n\u77e9\u9635\u578b matrix
\n\u4e0d\u5b9a\u578b amorphous
\n\u63a7\u5236\u8303\u56f4 span of control<\/p>\n
\u529b\u91cf\u524a\u51cf reduce in force \u51cf\u91cf demassing \u91cd\u7ec4 restructuring
\n\u7ec4\u7ec7\u7684\u516d\u4e2a\u8981\u7d20 ( \u6218\u7565\uff0c\u89c4\u7ae0\u548c\u7a0b\u5e8f\uff0c\u7ec4\u7ec7\u7ed3\u6784\uff0c\u5236\u5ea6\uff0c\u6c1b\u56f4 climate \u548c\u6587\u5316 culture ) \u4e0d\u505c\u7684\u76f8\u4e92\u4f5c\u7528<\/p>\n
Greiner \u8ba4\u4e3a\u7ec4\u7ec7\u8868\u73b0\u51fa5\u4e2a\u53ef\u9884\u89c1\u7684\u6210\u957f\u9636\u6bb5\u5373\u6f14\u53d8\u9636\u6bb5 evolution \u548c 5\u4e2a\u5371\u673a\u65f6\u671f\u53d8\u9769\u9636\u6bb5 revolution<\/p>\n
\u4e8b\u4e0e\u613f\u8fdd\u7684\u8ddd\u79bb want got gaps
\n\u56e0\u679c\u94fe causal chains
\n\u601d\u7ef4\u5b9a\u52bf paradigm
\n\u5236\u5ea6\u7406\u8bba systems theory<\/p>\n
\u7b2c\u4e94\u5929 \u6570\u91cf\u5206\u6790<\/p>\n
\u51b3\u7b56\u6811\u5206\u6790\u56fe deision tree diagram
\n\u65b9\u6848\u679d activity fork \u548c \u6982\u7387\u679d event fork
\n\u6982\u7387\u5706\u5708 event circle
\n\u671f\u671b\u503c expected monetary value EMV
\n\u65b9\u6848\u65b9\u5757 activity square
\n\u51c0\u73b0\u503c net present value , NPV
\n\u73b0\u91d1\u7684\u65f6\u95f4\u4ef7\u503c time value of money<\/p>\n
\u51c0\u73b0\u503c=\u5c06\u6765\u7684\u6536\u5165X (1+\u8d34\u73b0\u7387)^ (-\u65f6\u95f4\u671f\u9650)<\/p>\n
\u8d34\u73b0\u7cfb\u6570\u8868 discount factor
\n\u8d34\u73b0\u7387 hurdle rate \u8d8a\u9ad8\uff0c\u5c06\u6765\u6536\u5230\u76841\u5143\u94b1\u7684\u73b0\u503c\u8d8a\u4f4e\uff0c\u540c\u65f6\u610f\u5473\u7740\u9879\u76ee\u7684\u98ce\u9669\u4e5f\u8d8a\u9ad8
\n\u5185\u90e8\u6536\u76ca\u7387 internal rate of return \u662f\u51c0\u73b0\u503c\u7684\u4e00\u79cd\u884d\u751f\u5f62\u5f0f<\/p>\n
\u6982\u7387\u8bba probability theory
\n\u6982\u7387\u5bc6\u5ea6\u5206\u5e03\u51fd\u6570 probability density function
\n\u4e8c\u9879\u5f0f\u5206\u5e03 binomial distribution
\n\u6b63\u6001\u5206\u5e03 normal distribution
\n\u4e2d\u5fc3\u6781\u9650\u5b9a\u7406 central limit theorem
\n\u4e2d\u9879 mean \u5747\u503c
\n\u6807\u51c6\u504f\u5dee standard deviation SD
\n\u4e2d\u503c median \u6307\uff0c\u4e00\u6570\u636e\u6309\u5927\u5c0f\u6392\u5217\u540e\u7684\u4e2d\u95f4\u9879\u6570\u503c
\n\u4f17\u6570\u503c mode \u5373\u4e00\u7ec4\u6570\u79cd\u51fa\u73b0\u9891\u7387\u6700\u9ad8\u7684\u6570<\/p>\n
\u7d2f\u8ba1\u5206\u5e03\u51fd\u6570 cumulative distribution function CDF
\n\u7ebf\u6027\u56de\u5f52 linear regression
\n\u591a\u91cd\u53d8\u91cf\u56de\u5f52 multivariable regression<\/p>\n
\u65f6\u95f4\u5e8f\u5217\u6cd5 time series technique<\/p>\n
\u7b2c\u516d\u5929 \u91d1\u878d<\/p>\n
\u7f8e\u56fd\u7684\u4f01\u4e1a\u57fa\u672c\u5408\u6cd5\u4e1a\u52a1\u7ed3\u6784 business structure \u6709\u4e09\u79cd\uff0c<\/p>\n
\u72ec\u8d44 sole proprietorship
\n\u5408\u4f19\u5236 pertnership \u53c8\u5206\u4e3a\u4e00\u822c\u5408\u4f19\u5236 general pertners \u548c\u6709\u9650\u8d23\u4efb\u5408\u4f19 limited pertners
\n\u516c\u53f8
\n\u7528\u6295\u8d44\u7ec4\u5408 portfolio \u5206\u6563 diversification \u975e\u7cfb\u7edf\u6027\u98ce\u9669 unsystematic risk
\nBeta \u503c\u5b9a\u91cf\u7684\u6bd4\u8f83\u6295\u8d44\u4e00\u79cd\u80a1\u7968\u4e0e\u4e00\u4e2a\u7ec4\u5408\u7684\u98ce\u9669\u3002
\n\u4e0e\u5e02\u573a\u540c\u6b65\u53d8\u52a8\u7684\u4e00\u79cd\u6216\u4e00\u7ec4\u80a1\u7968\u7684 beta \u503c\u4e3a 1 \uff0c\u5982\u679c\u6b63\u597d\u76f8\u53cd\uff0c\u5219\u4e3a -1 \u3002
\nValue Line Survey \u8fd9\u7c7b\u516c\u53f8\u63d0\u4f9b beta \u7cfb\u7edf
\n\u4ece\u7406\u8bba\u4e0a\u8bb2\uff0c\u6bcf\u4e2a beta \u503c\u90fd\u5b58\u5728\u4e00\u6700\u4f73\u7684\u6295\u8d44\u7ec4\u5408\uff0c\u628a\u8fd9\u79cd\u7406\u8bba\u4e0a\u7684\u6700\u4f73\u7ec4\u5408\u7528\u56fe\u5f62\u8868\u793a\u79f0\u4e4b\u4e3a\u6548\u7387\u524d\u7f18\u66f2\u7ebf<\/p>\n
\u6548\u7387\u524d\u7f18\u66f2\u7ebf efficient frontier \u4e0b\u7684\u4e00\u90e8\u5206\u662f\u6307\u53ef\u4ee5\u5b9e\u73b0\uff0c\u53ef\u884c\u7684\u6295\u8d44\u7ec4\u5408\uff0c\u800c\u66f2\u7ebf\u4ee5\u4e0a\u90e8\u5206\u7684\u6295\u8d44\u56de\u62a5\uff0c\u7406\u8bba\u4e0a\u8bb2\u65e0\u6cd5\u5b9e\u73b0\u3002<\/p>\n
\u8d44\u672c\u8d44\u4ea7\u5b9a\u4ef7\u6a21\u578b capital asset pricing model , CAPM \u662f\u6307\u901a\u76d8\u8003\u8651\u67d0\u79cd\u8d44\u4ea7\u7684\u975e\u7cfb\u7edf\u6027\u98ce\u9669\u548c\u7cfb\u7edf\u98ce\u9669\u540e\uff0c\u786e\u5b9a\u671f\u671b\u8fbe\u5230\u7684\u6295\u8d44\u56de\u62a5\u7387<\/p>\n
\u8bc1\u5238\u5e02\u573a\u7ebf securities market line SML
\n\u6709\u6548\u5e02\u573a\u5047\u8bf4 effecient market hypothesis EMH
\n\u503a\u5238\u5e02\u573a \u9762\u503c face, par value
\n\u5230\u671f\u65e5 maturity
\n\u6536\u76ca\u66f2\u7ebf yield curve
\n\u6ea2\u4ef7 premium
\n\u6298\u4ef7 discount
\n\u5230\u671f\u6536\u76ca\u7387 yield to maturity
\n\u671f\u9650 duration
\n\u96f6\u606f\u503a\u5238 zero coupon bonds
\n\u6c38\u4e45\u503a\u5238 consuls
\n\u53ef\u8f6c\u6362\u503a\u5238 convertibel bonds
\n\u901a\u77e5\u507f\u8fd8\u503a\u5238 callable bonds
\n\u5783\u573e\u503a\u5238 junk bonds<\/p>\n
\u6bcf\u80a1\u73b0\u91d1\u6d41\u6bd4 multiple of cash flow per share
\n\u4f18\u5148\u80a1 prefered stock
\n1973\u5e74 Fisher Black \u548c myron Scholes \u516c\u5e03\u4e86\u540e\u6765\u6210\u4e3a\u5168\u4e16\u754c\u671f\u6743\u8bc4\u4f30\u4e1a\u6807\u51c6\u7684\u6a21\u578b Black-Scholes Option Pricing Model
\n\u671f\u6743\u53ef\u4ee5\u8ba1\u7b97\u51fa\u7684\u4ef7\u503c\u7531\u4e94\u79cd\u56e0\u7d20\u51b3\u5b9a\uff1a<\/p>\n
5\u79cd\u57fa\u672c\u7684\u878d\u8d44\u65b9\u6cd5\uff1a<\/p>\n
\u5356\u65b9\u4fe1\u8d37 receive credit
\n\u79df\u8d41\u878d\u8d44 lease financing
\n\u94f6\u884c\u8d37\u6b3e
\n\u53d1\u884c\u503a\u5238
\n\u53d1\u884c\u80a1\u7968
\n\u62db\u80a1\u8bf4\u660e\u4e66 prospectus<\/p>\n
\u5584\u610f\u6536\u8d2d friendly acquisition
\n\u654c\u610f\u6536\u8d2d hostile takeover
\n\u4e70\u65b9\u671f\u6743 call option \u5728\u9650\u5b9a\u7684\u65f6\u95f4\u5185\u4ee5\u56fa\u5b9a\u7684\u4ef7\u683c\u8d2d\u4e70\u8d44\u4ea7\u7684\u6743\u5229
\n\u5356\u65b9\u671f\u6743 put option \u5728\u9650\u5b9a\u7684\u65f6\u95f4\u5185\u4ee5\u56fa\u5b9a\u7684\u4ef7\u683c\u5356\u51fa\u8d44\u4ea7\u7684\u6743\u5229<\/p>\n
\u7b2c\u4e03\u5929 \u7ecf\u8425<\/p>\n
Frederick W. Taylor \u88ab\u79f0\u4e3a\u79d1\u5b66\u7ba1\u7406\u4e4b\u7236 \u4ed6\u7528\u5de5\u4f5c\u7ec6\u5206 job fractionalizatino \u5c06\u590d\u6742\u7684\u4efb\u52a1\u5206\u89e3<\/p>\n
\u6cf0\u52d2\u8ba4\u4e3a\u5de5\u4eba\u5929\u751f\u61d2\u60f0\uff0c\u677e\u6563\uff0c\u6240\u4ee5\u7ba1\u7406\u8005\u6709\u8d23\u4efb\u63a7\u5236\u751f\u4ea7\u8fc7\u7a0b\uff0c\u52a0\u5f3a\u7ba1\u7406\uff0c\u5f3a\u8feb\u61d2\u60f0\u7684\u5de5\u4eba\u6218\u80dc\u81ea\u5df1\u5e76\u53d8\u5f97\u66f4\u52a0\u5177\u6709\u5de5\u4f5c\u6548\u7387<\/p>\n
Elton Mayo \u88ab\u8ba4\u4e3a\u662f\u751f\u4ea7\u7ba1\u7406\u4e2d\u7814\u7a76\u4eba\u9645\u5173\u7cfb human relation \u7684\u9f3b\u7956,
\n1927\u5e74\u4ed6\u5bf9\u897f\u7535\u516c\u53f8\u7684\u970d\u6851\u7684\u5de5\u5382\u505a\u4e86\u4e00\u7cfb\u5217\u7684\u7814\u7a76\uff0c\u7531\u4e8e\u5de5\u4eba\u4eec\u610f\u8bc6\u5230\u81ea\u5df1\u6210\u4e86\u7814\u7a76\u5bf9\u8c61\uff0c\u6240\u4ee5\u5728\u5de5\u4f5c\u4e2d\u8868\u73b0\u5c31\u4e0e\u4ee5\u5f80\u4e0d\u540c\uff0c\u6240\u4ee5\u65e0\u8bba\u7167\u660e\u4eae\u5ea6\u5982\u4f55\uff0c\u5de5\u4eba\u7684
\n\u52b3\u52a8\u751f\u4ea7\u7387\u90fd\u63d0\u9ad8\u4e86\uff0c\u8fd9\u4e00\u73b0\u8c61\u79f0\u4e3a hawthorne effect<\/p>\n
1960\u5e74 MIT \u7684 Douglas McGregor \u5c06\u6cf0\u52d2\u7684\u7406\u8bba\u547d\u540d\u4e3a X \u7406\u8bba theory X \uff0cMayo \u7684\u884c\u4e3a\u65b9\u6cd5\u53eb\u505a Y \u7406\u8bba\u3002
\n80\u5e74\u4ee3 William Ouchi \u628a\u65e5\u672c\u7ba1\u7406\u4e2d\u4f7f\u7528\u7684\u548c\u853c\u53ef\u4eb2\u7684 Y \u7406\u8bba\u79f0\u4e3a Z \u7406\u8bba\u3002<\/p>\n
\u751f\u4ea7\u80fd\u529b\u7684 6M \u6982\u5ff5\uff1a
\nmethod\/material\/manpower\/machinery\/money\/message<\/p>\n
\u8ba1\u5212\u5b89\u6392<\/p>\n
Gantt \u56fe
\n\u5173\u952e\u8def\u5f84\u8ba1\u5212\u6cd5 critical path method of scheduling , CPM
\nPERT \u6cd5\uff1aprogram evaluation and review technique<\/p>\n
\u4fdd\u6301\u5e93\u5b58\u76845\u79cd\u4e3b\u8981\u539f\u56e0\uff1a
\n\u751f\u4ea7\u6d41\u6c34\u7ebf pipeline
\n\u5468\u671f cycle
\n\u5b89\u5168\u6027 safety
\n\u9884\u89c1\u6027 anticipatory
\n\u731c\u6d4b speculative<\/p>\n
\u7ecf\u6d4e\u8ba2\u8d27\u91cf economic order quantity<\/p>\n
\u7269\u6599\u6e05\u5355 bill of material , BOM<\/p>\n
\u7b2c\u516b\u5929 \u7ecf\u6d4e\u5b66<\/p>\n
\u673a\u4f1a\u6210\u672c opportunity cost
\n\u8fb9\u9645\u6536\u76ca MR: marginal revenue
\n\u8fb9\u9645\u6210\u672c MC: marginal cost
\n\u8fb9\u9645\u6548\u7528 marginal utility<\/p>\n
\u6d88\u8d39\u8005\u5bf9\u4ef7\u683c\u53d8\u5316\u7684\u53cd\u5e94\uff0c\u5373\u654f\u611f\u7a0b\u5ea6\u79f0\u4e3a\u5f39\u6027 elasticity
\n\u4ef7\u683c\u5f39\u6027 price elasticity
\n\u5f39\u6027\u7cfb\u6570 elasticity coefficient
\n\u56fd\u6c11\u751f\u4ea7\u603b\u503c GNP gross national product
\n\u5b9e\u9645 GNP real GNP
\n\u540d\u4e49 GNP nominal GNP<\/p>\n
\u6d88\u8d39\u8005\u4ef7\u683c\u6307\u6570 CPI consumer price index
\n\u751f\u4ea7\u793e\u4ef7\u683c\u6307\u6570 PPI producer price index<\/p>\n
\u56fd\u6c11\u751f\u4ea7\u51c0\u503c net national product
\n\u56fd\u5185\u751f\u4ea7\u603b\u503c gross domestic product
\nGDP \u662f GNP \u7684\u4e00\u90e8\u5206\uff0c\u5373\u5728\u672c\u56fd\u5883\u5185\u751f\u4ea7\u7684\u603b\u503c\u3002
\nGNP=C+I+G+X
\nC \u4e2a\u4eba\u6d88\u8d39
\nI \u79c1\u4eba\u6295\u8d44
\nG \u653f\u5e9c\u91c7\u8d2d
\nX \u51fa\u53e3\u51cf\u8fdb\u53e3\u51c0\u503c<\/p>\n
Adam Smith: The wealth of Nations 1776
\nJoseph Scumpeter: Capitalism, Soialism and Democracy, 1942
\nJohn Kenneth Galbraith: American Capitalism: the concept of countervailing Power,1951<\/p>\n
The Affluent Society, 1958<\/p>\n
The New Industrial State, 1967<\/p>\n
Arthur Okun \u53d1\u73b0\u4e86\u8f83\u9ad8\u7684\u7ecf\u6d4e\u589e\u957f\u7387\u4f34\u968f\u7740\u8f83\u4f4e\u7684\u5931\u4e1a\u7387<\/p>\n
Arthur Laffer \u662f80\u5e74\u4ee3\u8457\u540d\u7684\u4f9b\u7ed9\u7ecf\u6d4e\u5b66\u6d3e\u5b66\u8005\u4e4b\u4e00\uff0c\u63d0\u51fa\u4e86 Laffer curve
\n\u91cc\u6839\u65f6\u4ee3\u5176\u4ed6\u4f9b\u7ed9\u7ecf\u6d4e\u5b66\u6d3e\u7684\u4ee3\u8868\u4eba\u7269\u8fd8\u6709\uff1a George Gilder: Wealth and poverty, 1981
\nJue Wanniski: The way the World works, 1978<\/p>\n
David Ricardo \uff0c Principles of Policy, Economy and Taxation , 1817 \u4e2d\u63d0\u51fa\u4e86\u6bd4\u8f83\u4f18\u52bf comparative advantage<\/p>\n
\u56fd\u9645\u6536\u652f balance of payment BOP
\n\u8d38\u6613\u9006\u5dee\uff1amerchandise trade deficit
\n\u8d2d\u4e70\u529b\u5e73\u4ef7 purchasing-power parity
\n\u56fd\u60c5\u5206\u6790 country analysis<\/p>\n
\u7b2c\u4e5d\u5929 \u6218\u7565<\/p>\n
Thomas J. Peters \u8ffd\u6c42\u5353\u8d8a In search of Excellence \u521b\u7acb\u4e86 7S \u8981\u7d20\u6a21\u578b, \u6218\u7565\u5fc5\u987b\u7d27\u5bc6\u878d\u5165\u7ec4\u7ec7\u4e4b\u4e2d\u3002
\n7S \u5305\u62ec\uff1a structure\/system\/skill\/style\/staff\/superordinate goal or share value\/ strategy<\/p>\n
\u6218\u7565\u7684\u4e09\u4e2a\u5c42\u6b21\uff1a<\/p>\n
\u529f\u80fd\u6218\u7565 functional strategy \u4e0e\u6240\u4ece\u4e8b\u7684\u4ef7\u503c\u6d3b\u52a8\u6709\u5173\u7684\u6218\u7565
\n\u7ecf\u8425\u6218\u7565 business strategy \u5e94\u4ed8\u7ade\u4e89\u7684\u7b56\u7565
\n\u516c\u53f8\u6218\u7565 corporate strategy \u5e94\u8be5\u8fdb\u5165\u4ec0\u4e48\u4e1a\u52a1\u9886\u57df
\n1957\u5e74\uff0c H. I. Ansoff \u53d1\u660e\u4e86 Ansoff Matrix\uff0c\u7528\u4ee5\u5bf9\u5546\u4e1a\u62d3\u5c55\u8fdb\u884c\u6e05\u6670\u7684\u5206\u7c7b\u3002
\nMichael Porter \u5728\u521b\u7acb\u4e86\u884c\u4e1a\u7ed3\u6784\u76845\u79cd\u529b\u91cf\u7406\u8bba Five Forces Theory of Industry Structure
\n\u4ed6\u7684\u8457\u4f5c\uff1a Competitive strategy \u548c Competitive Advantage \u662f\u6218\u7565\u601d\u8003\u7684\u57fa\u77f3\u3002
\n\u51b3\u5b9a\u884c\u4e1a\u7ade\u4e89\u76845\u79cd\u529b\u91cf\uff1a<\/p>\n
\u66ff\u4ee3\u54c1\u7684\u5a01\u80c1
\n\u65b0\u8fdb\u5165\u8005\u7684\u5a01\u80c1
\n\u4f9b\u5e94\u5546\u7684\u8bae\u4ef7\u80fd\u529b
\n\u8d2d\u4e70\u5546\u7684\u8bae\u4ef7\u80fd\u529b
\n\u5bf9\u624b\u95f4\u7684\u7ade\u4e89\u5f3a\u5ea6
\n\u4e00\u822c\u6027\u6218\u7565 generic strategy \u4e2d\u7684\u4e09\u79cd\u4e3b\u8981\u6218\u7565\uff1a<\/p>\n
\u6210\u672c\u9886\u5148 cost leadership
\n\u5dee\u5f02\u5316 differentiation
\n\u4e13\u4e00\u5316 focus
\n\u5146\u793a signaling \u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6218\u7565\u5de5\u5177\uff0c\u7528\u6765\u8ba9\u7ade\u4e89\u5bf9\u624b\u77e5\u9053\u4f60\u5728\u60f3\u4ec0\u4e48\u3002 \u5146\u793a\u53ef\u4ee5\u7528\u6765\u9632\u6b62\u707e\u96be\u6027\u7684\u4ef7\u683c\u6218
\n\u5e38\u7528\u7684\u5408\u6cd5\u5146\u793a\u6709\u4ee5\u4e0b6\u79cd\uff1a<\/p>\n
\u4ef7\u683c\u53d8\u52a8 price movement
\n\u4e8b\u5148\u58f0\u660e prior announcement
\n\u5a92\u4f53\u8ba8\u8bba media discussion
\n\u53cd\u51fb counter attack
\n\u5ba3\u5e03\u7ed3\u679c announce result
\n\u8bc9\u8bbc litigation
\n\u4e0e\u5146\u793a\u76f8\u5173\u7684\u53e6\u5916\u4e00\u4e2a\u6982\u5ff5\u662f\u56da\u5f92\u56f0\u5883 prisoner\u2019s dilemma \u3002<\/p>\n
\u535a\u5f08\u8bba<\/p>\n
\u6ce2\u58eb\u987f\u987e\u95ee\u516c\u53f8\u589e\u957f\/\u4efd\u989d\u77e9\u9635
\n\u660e\u661f star\/\u73b0\u91d1\u725b cash cow\/\u72d7 dog\/\u95ee\u53f7<\/p>\n
\u7f8e\u80af\u9521 \u591a\u5143\u56e0\u7d20\u5206\u6790\u6cd5 \u6709\u4e24\u4e2a\u6838\u5b9a\u4e1a\u52a1\u8bc4\u4f30\u7684\u901a\u7528\u53d8\u91cf\uff1a\u884c\u4e1a\u5438\u5f15\u529b industry attractiveness \u548c \u4e1a\u52a1\u5b9e\u529b business strength<\/p>\n
\u9ea6\u80af\u9521\u6a21\u578b\u6709 9 \u4e2a\u8c61\u9650\uff0c\u5236\u5b9a\u4e866\u79cd\u4e00\u822c\u6027\u884c\u4e3a\u65b9\u5f0f\uff1a<\/p>\n
\u6295\u8d44\u5e76\u6301\u6709
\n\u6295\u8d44\u4ee5\u589e\u957f
\n\u6295\u8d44\u4ee5\u91cd\u5efa
\n\u5728\u6709\u524d\u9014\u7684\u4e1a\u52a1\u9886\u57df\u6709\u9009\u62e9\u7684\u6295\u8d44
\n\u6536\u83b7\uff0c\u4ece\u4e73\u725b\u4e0a\u6324\u5976
\n\u820d\u5f03\uff0c\u51fa\u552e\u72d7\u7c7b
\nArthur D. Little , ADL \u56f4\u7ed5\u7740 strategic business unit SBU \u8fd9\u4e00\u6982\u5ff5\u5efa\u7acb\u4e86\u4e00\u5957\u4f53\u7cfb \u3002ADL \u77e9\u9635\u6709 24 \u4e2a\u8c61\u9650\u4e24\u4e2a\u53d8\u91cf\u4e3a
\n\u884c\u4e1a\u6210\u719f\u5ea6 industry maturity level \u548c\u7ade\u4e89\u5730\u4f4d competitive position<\/p>\n
Bain & Co. \u63a8\u5e7f\u7684\u5ba2\u6237\u4fdd\u6301\u7406\u8bba customer retention
\n\u6279\u91cf\u5b9a\u4f5c mass customization
\nJames Champy , Michael Hammer \u51fa\u7248\u4e86 Reengineering the Corporation , 1993
\n1993\u5e74 Stern Stewart \u516c\u53f8\u63d0\u51fa\u4e86 EVA ecnomic value added \u548c MVA market value added
\n\u5168\u7403\u5316 globalization
\n\u534f\u540c\u6548\u5e94 synergy
\n\u5b59\u5b50\u5175\u6cd5 The art of war
\n\u6e10\u8fdb\u4e3b\u4e49 incrementalism<\/p>\n
\u7b2c\u5341\u5929 MBA\u5fae\u578b\u8bfe\u7a0b
\n\u8c03\u7814\uff1a<\/p>\n
\u4e92\u8054\u7f51\uff1a
\nYahoo, Hotbot,Excite, Infoseek, Lycos, Altavista, Dogpile<\/p>\n
\u6cd5\u5f8b
\n\u7f8e\u56fd\u7684\u6cd5\u5f8b\u57fa\u7840\u662f\u666e\u901a\u6cd5 common law \u901a\u5e38\u79f0\u4f5c \u6848\u4f8b\u6cd5 case law
\n\u5b9e\u4f53\u6cd5 substantive law \u662f\u786e\u7acb\u6cd5\u5f8b\u884c\u4e3a\u89c4\u8303\u7684\u5b9e\u9645\u89c4\u5b9a\u548c\u89c4\u5219\uff0c\u5305\u62ec\u4eba\u4eec\u5728\u793e\u4f1a\u4e2d\u7684\u6743\u5229\u548c\u4e49\u52a1\u3002\u7a0b\u5e8f\u6cd5
\nprocesural law
\n\u5219\u662f\u5728\u516c\u6b63\u7684\u6cd5\u5f8b\u4f53\u7cfb\u4e0b\uff0c\u76d1\u7763\u8fd9\u4e9b\u6cd5\u5f8b\u89c4\u5b9a\u548c\u89c4\u5219\u7684\u6267\u884c\u8fc7\u7a0b\u4ee5\u53ca\u4eba\u4eec\u4f7f\u7528\u6cd5\u5f8b\u7ef4\u62a4\u81ea\u8eab\u5229\u76ca\u7684\u80fd\u529b\uff0c\u4ee5\u52a0\u5f3a\u6cd5\u5f8b\u7684\u5408\u7406\u6027\u548c\u516c\u5e73\u6027\u3002<\/p>\n
\u6cd5\u5f8b\u7a0b\u5e8f\u901a\u5e38\u5305\u62ec 9\u4e2a\u6b65\u9aa4\uff1a<\/p>\n
\u53f8\u6cd5\u6743 jurisdiction
\n\u8d77\u8bc9\u72b6 pleading \u539f\u544a plaintiff \u9012\u4ea4\u7684\u6587\u5b57\u8d44\u6599\uff0c\u8ba4\u4e3a\u88ab\u544a defendant \u6709\u8fc7\u5931\u3002
\n\u6536\u96c6\u4fe1\u606f discover
\n\u5f00\u5ead\u524d\u4f1a\u6664 pretrial conference
\n\u5f00\u5ead\u5ba1\u7406 trial
\n\u6cd5\u5b98\u6307\u5bfc\u966a\u5ba1\u56e2\u4e0e\u966a\u5ba1\u56e2\u88c1\u51b3 jury instruction by the judge and the verdict
\n\u5ead\u5ba1\u540e\u52a8\u8bae posttrial motion
\n\u4e0a\u8bc9 appeal
\n\u6267\u884c\u88c1\u51b3 secure or enforce the judgment
\n\u5728\u6ca1\u6709\u6cd5\u9662\u7684\u53c2\u4e0e\u4e0b\u89e3\u51b3\u5546\u4e1a\u4e89\u7aef\uff0c\u53ef\u4ee5\u91c7\u7528\u8c03\u89e3 mediation \u548c\u4ef2\u88c1 arbitration<\/p>\n
\u4e3e\u8bc1\u8d23\u4efb burden of proof
\n\u4e0e\u4e8b\u5b9e\u4e0d\u7b26 refuting the allegation<\/p>\n
\u8d22\u4ea7\u6709\u4ee5\u4e0b\u51e0\u7c7b\uff1a
\n\u5730\u4ea7 real property
\n\u4e2a\u4eba\u8d22\u4ea7 personal property\uff0c\u4e0d\u4f9d\u9644\u4e8e\u571f\u5730\u548c\u5efa\u7b51\u7269\u7684\u8d22\u4ea7\uff0c\u4e5f\u79f0\u4e3a\u52a8\u4ea7 chattel
\n\u56fa\u5b9a\u8d22\u4ea7 fixture \u4f9d\u9644\u4e8e\u5730\u4ea7\u7684\u4e2a\u4eba\u8d22\u4ea7
\n\u77e5\u8bc6\u4ea7\u6743 intellectual properties
\n\u4e13\u5229 patents 20\u5e74
\n\u7248\u6743 copyrights \u5bff\u547d\u52a0\u6b7b\u540e 50 \u5e74
\n\u5546\u6807 trademarks 20\u5e74\u5230\u671f\u548c\u5ef6\u7eed<\/p>\n
\u59d4\u6258 bailment \u59d4\u6258\u4eba bailor \u628a\u8d22\u4ea7\u7684\u652f\u914d\u6743\uff0c\u975e\u6240\u6709\u6743\u4e34\u65f6\u6027\u7684\u8f6c\u79fb\u7ed9\u53d7\u6258\u4eba bailee
\n\u6b3a\u8bc8\u6cd5 statute of fraud<\/p>\n
\u53e3\u5934\u8bc1\u636e\u6cd5\u89c4 parol evidence
\nrule<\/p>\n
\u5f53\u4e8b\u4eba\u539f\u5219 privity rule
\n\u4e0d\u53ef\u6297\u529b force majeure
\n\u503a\u52a1\u66f4\u65b0 novation
\n\u8fdd\u7ea6\u91d1 liquidated damage
\n\u63d0\u4ea4\u8d22\u52a1\u62a5\u544a filing a financial statement<\/p>\n","protected":false},"excerpt":{"rendered":"
\u300amba\u5341\u65e5\u8bfb\u300b\u8fd9\u672c\u4e66\u662f\u7f8e\u56fd\u8457\u540d\u5546\u5b66\u9662\u7684\u8bfe\u7a0b\u7cbe\u8981\uff0c\u4f5c\u8005\u662f Steven Silbiger \uff0c\u7531\u90d1\u4ed8\u864e\u7b49\u7ffb\u8bd1\uff0c\u662f\u4e00\u672c\u4e0d\u9519\u7684\u53c2\u8003\u4e66\u3002 \u7ffb\u8bd1\u5f97\u4e0d\u9519\uff0c\u800c\u4e14\u5f88\u591a\u82f1\u6587\u672f\u8bed\u90fd\u548c\u4e2d\u6587\u5bf9\u7167\u5217\u51fa\uff0c\u5bf9\u4e8e\u5b66\u4e60\u5927\u91cf\u7684\u82f1\u6587\u7f29\u7565\u8bed\u6709\u5f88\u5927\u7684\u5e2e\u52a9\u3002 \u8425\u9500 Marketing \u5546\u4e1a\u9053\u5fb7 Ethics \u4f1a\u8ba1 Accounting \u7ec4\u7ec7\u884c\u4e3a Organizational Behavior \u6570\u91cf\u5206\u6790 Quantative Analysis \u91d1\u878d Finance \u7ecf\u8425 Operations \u7ecf\u6d4e\u5b66 Ecnomics \u6218\u7565 Strategy \u5236\u5b9a\u8425\u9500\u6218\u7565\u76847\u4e2a\u6b65\u9aa4 \u6d88\u8d39\u8005\u5206\u6790 consumer analysis \u5e02\u573a\u5206\u6790 market analysis \u7ade\u4e89\u5bf9\u624b\u7684\u8c03\u67e5\u548c\u5206\u6790\u81ea\u8eab\u4f18\u52bf competitive analysis \u5206\u9500\u6e20\u9053\u5206\u6790 distribution channel analysis \u5236\u5b9a\u521d\u6b65\u7684\u8425\u9500\u7ec4\u5408 develop the marketing mix \u7ecf\u6d4e\u8bc4\u4f30 determin the ecnomics \u4fee\u6539\u5e76\u6539\u5584\u524d6\u4e2a\u6b65\u9aa4\uff0c\u76f4\u81f3\u4ea7\u751f\u4e00\u4e2a\u534f\u8c03\u7684\u65b9\u6848 revise \u6d88\u8d39\u8005\u5206\u6790\u5fc5\u987b\u5148\u95ee\u81ea\u5df1\u51e0\u4e2a\u91cd\u8981\u7684\u95ee\u9898\uff1a \u9700\u6c42\u7c7b\u522b(need category)\u662f\u4ec0\u4e48\uff1f\u4ec0\u4e48\u4eba\u8d2d\u4e70\u548c\u4ec0\u4e48\u4eba\u4f7f\u7528\u8be5\u4ea7\u54c1? \u8d2d\u4e70\u7a0b\u5e8f(buying process)\u662f\u4ec0\u4e48? \u8d2d\u4e70\u7a0b\u5e8f\u5305\u542b\u5bfc\u81f4\u4e00\u4e2a\u4eba\u6700\u7ec8\u8d2d\u4e70\u4ea7\u54c1\u7684\u6240\u6709\u6b65\u9aa4\uff0c\u7814\u7a76\u4eba\u5458\u79f0\u5176\u4e3a\uff1a\u5f97\u77e5-\u611f\u89c9-\u884c\u52a8\u8fc7\u7a0b\uff0c\u8fd8\u6709\u4eba\u79f0\u5176\u4e3a\u6ce8\u610f-\u5174\u8da3-\u6b32\u671b-\u884c\u52a8\uff08Attention-Interest-Desire-Action, AIDA\uff09 \u4f5c\u8005\u63d0\u70bc\u4e865\u4e2a\u6b65\u9aa4\uff1a \u610f\u8bc6-\u3009\u4fe1\u606f\u641c\u7d22-\u3009\u8bc4\u4f30\u66ff\u4ee3\u54c1-\u3009\u8d2d\u4e70-\u3009\u8bc4\u4f30 \u8d2d\u4e70\u70b9\uff1aPoint<\/p>\n","protected":false},"author":2,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-1209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinajobbox","category-8","has-featured","has-left-col"],"_links":{"self":[{"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/posts\/1209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/comments?post=1209"}],"version-history":[{"count":0,"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/posts\/1209\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/media?parent=1209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/categories?post=1209"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jobsapk.com\/zh\/wp-json\/wp\/v2\/tags?post=1209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}